Running a Photography Business: Pricing Your Work

"How much should I charge?" It's one of the most common questions asked by anyone starting a freelance or full-time photography business. In this course, veteran photo marketing consultant Skip Cohen helps you answer that question.

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Course curriculum

01
Introduction
- Welcome - The challenge and importance of understanding revenue
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- Understanding Revenue
- What are your goals?
- Full-time vs Part-Time
02
Target Demographics
- Target Demographics
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03
Understanding Your Target Audience
- Understanding Your Target Audience
04
What Are Your REAL Costs?
- What Are Your REAL Costs?q
05
What Are You Going to Offer?
- What Are You Going to Offer?
06
Pricing
- Pricing
07
Working with Suppliers
- Working with Suppliers
08
Creating Added Value
- Creating Added Value
09
Your Costs
- Your Costs
10
When Things Don't Go As Planned
- When Things Don't Go As Planned
11
Conclusion
- Conclusion