BAD –Live Video Streaming Essential Skills Course

  Introduction
  1 What is Webcasting and How Does it Work
  2 Determining if Live Webcasting Is a Smart Investment
  3 From Consumer to Enterprise… and Everything in Between
  4 Lights Camera Connectivity
  5 Production Equipment Hardware and Software Requirements
  6 The Webcasting Team
  7 After the Show Integrating On-Demand Content Delivery
  8 Measuring Impact and Determining ROI
  Conclusion
If you are a marketing, advertising or communications professional, measuring impact and determining ROI is crucial for your live stream. Capturing metrics and forming actionable insights is just as much a part of the program as the show itself. Instructor John Dudley discusses why you need to measure the impact of your webcast.

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