BAD –Live Video Streaming Essential Skills Course

  Introduction
  1 What is Webcasting and How Does it Work
  2 Determining if Live Webcasting Is a Smart Investment
  3 From Consumer to Enterprise… and Everything in Between
  4 Lights Camera Connectivity
  5 Production Equipment Hardware and Software Requirements
  6 The Webcasting Team
  7 After the Show Integrating On-Demand Content Delivery
  8 Measuring Impact and Determining ROI
  Conclusion
Marketers, advertisers and communicators know the importance of a strong, concise and targeted message, and how it can move people to act. What are things that you need to keep in mind when creating messaging to drive viewership? Instructor John Dudley gives you things to consider when creating a message for viewership and targeted response.

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