BAD –Live Video Streaming Essential Skills Course

  Introduction
  1 What is Webcasting and How Does it Work
  2 Determining if Live Webcasting Is a Smart Investment
  3 From Consumer to Enterprise… and Everything in Between
  4 Lights Camera Connectivity
  5 Production Equipment Hardware and Software Requirements
  6 The Webcasting Team
  7 After the Show Integrating On-Demand Content Delivery
  8 Measuring Impact and Determining ROI
  Conclusion
One great thing about free and social media live streaming platforms, like YouTube and Facebook live, is that they have pretty robust analytics capabilities. What metrics are they using? In this video, instructor John Dudley discusses what free and social media live streaming platforms measure and how that can benefit your webcast.

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